technology doesn't have to disrupt

Unlock the potential for technology by working in harmony with human psychology

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KEY THEMES FROM THE BOOK

the capacity challenge.

man v machine

We are no longer living at the speed of humanity. As technology outpaces humanity's ability to adapt, the capacity gap may widen to form a chasm.

disruption & change.

FUEL & FRICTION

Humans are super-adapters, yet we have a finite capacity for change. Learn tools & techniques to reduce the change load of your product and deliver change successfully.

DESIGNING FOR HUMANS.

THE MACHINERY OF THOUGHT

We explore the basics of human cognition,  the gatekeepers to the brain, and the roles of Goldilocks and the Four-letter-word in product design.

HUMANS THROUGH 5 I'S.

BIASES & HEURISTICS

Humans are Impatient, Inattentive, Irrational, Impressionable, and suffer from Inertia. Seeing humans through these 5 I's provides rich insights for business and product design.

ETHICS ABOVE METRICS.

EGOSYSTEMS TO ECOSYSTEMS

A myopic obsession with growth at all costs has created a culture of 'me' above 'we'.  The battle for human attention dominates the tech sector. It's time to put Eco ahead of Ego.

THE HUMOLOGY APPROACH.

TOWARDS SYMBIOSIS

How do you define the problem you are solving? For whom? Why? A unique blend of purpose, psychology and ethical frameworks that put humans back at the heart of tech.

READER Testimonials

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"Humology is a thought-provoking guide for those who want to stay current in an ever-changing world"

John Clancy, CEO - Galvia AI

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"A book that roams across so many disciplines and ties together so many concepts shouldn’t be so enjoyable to read, or this good. But it is!"

Phil Verghis, CEO - Klever Insights

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"A timely and well-researched proposal - be mindful of humans as technology accelerates. An enjoyable and insightful read."

Prof Paul Boudreau, Author

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. An honest look at what's happening in our world today, and how we can do better.


It is incredibly well written, and puts forward a very compelling argument about how we can use technology to improve our lives, rather than just being slaves to it

Brian Gaynor, Microsoft

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I found this book to be both inspiring and informative. It was so well researched throughout, and I found its approach to be very holistic. The book balances both practical guidance with sound wisdom.


It's so refreshing to see this perspective being so beautifully presented to an industry that greatly needs its message.

Jeremy Cherry, Digital Designer, Author

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Humology is a wonderfully written, accessible, and insightful analysis of what is becoming one of the most pressing societal concerns today - the increasingly influential and disruptive role of technology in our lives.


This is a book that many people - not just technologists - will enjoy.

David Kennedy, Growth Advisor

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