technology doesn't have to disrupt

Unlock the potential for technology by working in harmony with human psychology

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HUMOLOGY'S THESIS

Technology evolves on what’s measurable. Humanity thrives on what’s meaningful.
The future depends on how we realign the two — by changing what we measure, how we design, and who we reward.

the capacity challenge.

man v machine

Technology grows exponentially, but humans integrate linearly. Explore the neuroscience of cognitive overload and how to design systems that respect cognitive limits.

disruption & change.

FUEL & FRICTION

We are built for adaptation, but friction is the forge of mastery. Learn to lead change that energises, not exhausts.

DESIGNING FOR HUMANS.

THE MACHINERY OF THOUGHT

Attention, emotion, and pattern recognition define how we interact with technology. Ethical design begins where human cognition meets machine logic.

HUMANS THROUGH 5 I'S.

BIASES & HEURISTICS

Impatience, Impressionability, Inattention, Irrationality, and Inertia. These are not weaknesses — they are blueprints for designing humane technology.

ETHICS ABOVE METRICS.

EGOSYSTEMS TO ECOSYSTEM

Growth-at-all-costs has created a culture of 'me' above 'we'.  The battle for human attention dominates the tech sector. It's time to put Eco ahead of Ego.

THE PURPOSE RECESSION

RECLAIM YOUR WHY

When friction disappears, so does fulfillment. Reclaim agency, mastery, and belonging to rediscover purpose at work and in life.

READER Testimonials

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"Humology is a thought-provoking guide for those who want to stay current in an ever-changing world"

John Clancy, CEO - Galvia AI

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"A book that roams across so many disciplines and ties together so many concepts shouldn’t be so enjoyable to read, or this good. But it is!"

Phil Verghis, CEO - Klever Insights

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"A timely and well-researched proposal - be mindful of humans as technology accelerates. An enjoyable and insightful read."

Prof Paul Boudreau, Author

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. An honest look at what's happening in our world today, and how we can do better.


It is incredibly well written, and puts forward a very compelling argument about how we can use technology to improve our lives, rather than just being slaves to it

Brian Gaynor, Microsoft

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I found this book to be both inspiring and informative. It was so well researched throughout, and I found its approach to be very holistic. The book balances both practical guidance with sound wisdom.


It's so refreshing to see this perspective being so beautifully presented to an industry that greatly needs its message.

Jeremy Cherry, Digital Designer, Author

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Humology is a wonderfully written, accessible, and insightful analysis of what is becoming one of the most pressing societal concerns today - the increasingly influential and disruptive role of technology in our lives.


This is a book that many people - not just technologists - will enjoy.

David Kennedy, Growth Advisor